Marketing Automation

Maximizing sales and marketing's impact on audiences for shareholder value is the obvious goal for any organization. Through customer profiling, outbound promotions, lead scoring, database segmentation, and automated/triggered campaigns, the 321Punch automation platform creates new efficiencies in existing campaigns or can map processes to new development. Marketing Automation services include:

Demand Generation

Our technical platform improves and automates core operations. Enhance cooperation between sales and marketing in helping them meet return goals. Campaign metrics align messaging with sales objectives to accurately channel leads along the pipeline.

Lead Nurturing

Leads not yet reaching full term play a vital role in the overall pipeline. 321Punch offers a number of automated and systematic solutions for helping keep your company relevant to those in varying strata of the buying cycle. Through audience segmentation, gauging urgency, defining those with the strongest relationships and greatest opportunities.

Lead Scoring

321Punch scoring methods take advantage of implicit and explicit behavior tracking to obtain the most accurate data. Information that's provided by visitors through forms or surveys is weighed against their actual behavior. Such behaviors include website visits, information downloads, phone numbers called, links clicked, emails opened and articles read. Lead scoring is performed by 321punch through a number of agnostic methods designed to gain accurate counts and eliminate false positives.

Call Tracking

Utilizing best of breed technologies for reporting, 321Punch provides the tools for tracking the effectiveness of marketing channels through unique phone numbers. Tracking attaches metrics to offline and online vehicles such as pay-per-click, Yellow Pages, TV Ads, and Billboards. With call tracking 321punch gives customers the real-world intelligence companies need to take action.